FROM BLANK SLATE
TO BOOKED OUT
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XYZ person
This is for the creatives who are ready to stop guessing.
THE METHOD:
You’ve got talent. You’ve got taste.
What you don’t have is a roadmap.
Maybe you’ve been freelancing off instinct, taking any job that comes your way.
Maybe you’re sitting in a job that drains your creative energy.
Maybe you’re tired of wondering how other people are booking dream clients while you’re still figuring out what to charge.
You will learn to...
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✧ Identify what you’re great at (and why people will pay for it).
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✧ Package your skills into clear, confident offers.
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✧ Build a brand that looks polished before you’ve “made it.”
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✧ Find and book clients you actually like.
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✧ Set boundaries, systems, and pricing that make you money and gives you peace.
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This isn’t a crash course, it’s a creative business foundation that lasts.
One
STRUCTURE
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Lay the foundation for your business to run smoothly by setting up your systems. This includes legal entity formation, website, client experience, financial tracking and more.
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Structure is the grease that keeps the wheels spinning.
two
POSITIONING
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Positioning is the identity of your business. This is your messaging, your branding, your marketing, your mission, etc.
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Without this, no one know what you offer.
three
MINDSET
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This is the invisible foundation.
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If you don't have your mindset right, you will be saying yes to everything, taking misaligned work, making fear-based decisions and ultimately you will burnout.
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You must tolerate uncertainty and trust yourself before proof.
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Do you have business blindspots?
THE CURRICULUM
Testimonials
Caroline Huntley, Content & Brand Strategist
I was struggling to go full-time with my creative business for YEARS. I knew I had the talent and work ethic and I could not figure out what the missing piece was. Turns out Abby had the missing piece for me. I have doubled my income from a year ago and have a full roster of truly ALIGNED clients.
The Creative in Transistion
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You’re leaving (or dreaming of leaving) a 9–5 to do what you love
The freelancer who’s winging it
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You’ve got clients, but you need structure, pricing, and systems.
The multi-hyphenate creative
You’ve got a million ideas and want to build one cohesive, profitable direction.